Hi, I’m Em, Founder & Principal Artist of Elite Makeup Artists Inc, an ACTA-certified facilitator, beauty pageant winner and official pageant coach for TKS & Sons. With a background in fashion and interior design, creativity and refined aesthetics have always been at the core of my work.

I specialise in bridal hair and makeup, creating soft glam, flawless, timeless, and elegantly refined looks that enhance each bride’s natural beauty. Every look is thoughtfully personalised to embody timeless sophistication, effortless elegance, and quiet confidence.

Since 2011, my work has been featured in Tatler Singapore, SingaporeBrides, Success Magazine, Stuff Magazine, Microsoft and many others, I have also worked with celebrities, establishing my presence within Singapore’s bridal beauty scene. I am passionate about mentoring aspiring makeup artists, guiding them to develop both technical excellence and professionalism.

One of our proudest achievements was successfully styling over 100 international VIP guests in a single day, demonstrating our ability to deliver exceptional artistry and service on a large scale. We remain committed to providing every client with a seamless, personalized experience, combining quality, professionalism, and fair pricing.

Looking ahead, I aim to continue elevating Elite Makeup Artists Inc, expanding our reach in the Singapore beauty market, mentoring emerging makeup artists, and redefining modern bridal makeup and hairstyling standards.

Hello, I’m Joey, Lead Artist & Associate Director at Elite Makeup Artists Inc, professionally trained under Em with experience in both local and overseas bridal beauty.

I specialise in fresh, radiant, and refined bridal makeup, creating luminous, skin-focused looks that enhance each bride’s natural features while embodying modern sophistication and timeless elegance. Each look is thoughtfully crafted to photograph beautifully and feel effortlessly polished throughout the day.

Since joining Elite Makeup Artists Inc, I have played a key role in building a trusted bridal beauty brand known for refined artistry, exceptional standards, and a seamless client experience.

With a background in accounting, I bring both precision and creativity to my work, ensuring every detail is carefully considered and every client feels confident and beautifully cared for. Beyond artistry, I continually enhance our systems and services to uphold the high standards of Singapore’s luxury bridal beauty industry.